One of the basic premises of investing is that investors attempt to maximize the returns from their investments. In doing so, it is assumed that investors are risk averse, that is, given a choice between two assets of equal rate of return, an investor will select the asset with the lower level of risk. Although this relationship does not imply that all investors are risk averse, it does mean that there is a positive relationship between expected return and expected risk. So how do we define risk? Continue reading Effective Portfolio Management – Understanding Risk
